Due to digital disruption, Digital Marketing is extremely important for every business. Top Startups – Swiggy, Zomato, Ola, Uber, Big Basket, Flipkart, Amazon, etc. totally changed their marketing way by adopting digital ways. Apart from these businesses, rural business is also boosting their businesses by Digital Marketing and Digital Transformation. Previously, we were facing challenges in marketing of products in rural areas but these days due to great tools by Google, Facebook, Yahoo, AOL, and Bing, Businesses can promote unreached products become easy and cost-effectively. The top reasons for Digital Marketing are mentioned below:
Easy and Cost-Effective Marketing: Most Digital Marketing Tools are free, easy to use and even no coding or technical knowledge is required for it. The most popular social media marketing tools Facebook page, YouTube channel, Google Business Account, LinkedIn Account, Bing Business Account, Twitter, Instagram, and blogger are free and need not pay a single coin. This is the major reason for Digital Marketing’s popularity. Free and easy API availability gives flexibility to schedule posts, track user behaviors, and much analytics in real-time. This makes Digital Marketing is mandatory for every business.
Gives the flexibility to connect with target clients: Digital Marketing tools allow the business to promote their business on their preferences of geographical location, age, qualification, region, and nationality. Based on these preferences, the sales team reaches to correct audience this increases business leads, more conversion, and more sales.
Genuine Feedback and Right Information: Feedback from real customers not only helps customers it helps more clients to know more about customers’ likes, dislikes, and choices. It is used to start new services, improve existing services, retain customers and build a great brand. Digital Portal such as websites, social media, mobile apps, videos, and product review builds the huge trust of customers in Digital Channels and use them to collect customer feedback.
Easy to learn and Implement: Digital Marketing can be also done by unskilled people. It’s very easy to do and as per Google Survey, less skilled people can also promote their product easily. Only required are Digital marketing awareness, tips, and the right information about the product.
Availability of Website Developers: Good thing about is the availability of competent website developers at a nominal price. This is helping a lot of small businesses develop their websites and make their digital presence across the globe. Creative Website, integration of technologies in web-like mobile application, chat boats and real-time video streaming, interactive sessions with customers boosting business with nominal investment.
Measure your Sales: Digital Marketing tools provide a vast range of reporting to measure your sales, conversion, user choice, user behavior, device, location, transaction time, organic traffic, and popular products. These tools provide pre-configured and customized reports which help customers to manage their business, measure their sales and success.
In the end, we would conclude that Digital Marketing is very cost-effective in comparison to Traditional Marketing. Also, it is the primary need of every business and imagining a business without Digital Marketing is not possible. Ideally, each business should adopt it and take benefit of it. Thought Coder’s digital marketing team works for various clients, startups, e-commerce, educational institutes, hospitals, and many other businesses. We have our automation tools, AI-based analytics to promote and track business growth.
Hope this article gives you insights into Digital Marketing. ThoughtCoders provides end-to-end Digital Marketing Solutions which include Search Engine Optimization (SEO), Social Media Marketing(SMO), Email Marketing, and brand building solutions. To know more about our Digital Marketing Services, feel free to Contact Us or write at email@example.com
To learn more about Digital Marketing, Digital Marketing tools, Google Analytics and other tools explore our technology section blogs.